Email performance has been adversely affected due to a mixture of genuine user opens and bot opens (including Apple and Google bots). This has led to poor email performance concerns.

To address this, a new enhancement is being implemented that allows better segmentation & suppression of email opens based on user behavior and bot activity.

A ready-to-use system-created segment called “Exclusive Bot Openers” will be made available by default on the CEE platform. This segment will allow marketers to differentiate between user opens and bot opens, contributing to accurate performance measurement and data-driven decisions.

Marketers can use this segment to suppress bot openers from their future email campaigns and target only valid user openers.

Path to discover this: Audience > Segment > Exclusive Bot Openers

PS Note: This enhancement is being done at present only in the segmentation module. It focuses on improving email performance tracking by enhancing segmentation options. It ensures accurate performance measurement and data integrity while considering genuine user opens and bot opens.