November 15th, 2025

New Features

App Content Personalization

We are excited to launch App Content Personalization, a powerful new messaging channel that enables marketers to deliver personalized content natively inside mobile apps (Android & iOS). From banners to carousels to offer, all personalized in real time, without pop-ups or overlays.

What Marketers Can Do with App Personalization:

  • Show dynamic in-app content based on user behavior, preferences, or location

  • Add up to 100 widgets per app and target up to 50 audience groups per campaign

  • Set conversion goals and control groups to measure uplift

  • Preview and test campaigns on real devices

  • Schedule campaigns and view detailed performance reports

Supported Templates:

  • Image only

  • JSON editor

More templates coming soon..

Prerequisites:
To start using App PZ:

  1. Since it's a premium feature, it has to be requested for enablement by clicking on "Request access", and an automated email will be sent to [email protected] or reach out to your CSM.

  2. Ensure Netcore App SDK with a minimum version 3.7.0 is integrated (currently supported on Native & React Native SDK)

To know more about this feature, refer to the documentation, walkthrough video and use cases.