Re: Critical Customer Feedback: Reachability Conditions in Segmentation

Got it Anand, i agree with your thoughts Let me discuss with team and come back with plan to handle this better. **Original Feedback Context:** Sharing critical feedback by Buser wrt Channel Reachable option in Segmentation - A major CE customer from LATAM ($6.34K MRR). **Issue:** The customer - Julia wanted to understand the overall non-reachable contacts (across channels) from her CE platform for which she created a segment with specific conditions. However, the sample preview of users shown below the segment count had records with Email and Mobile present, which was unexpected. This is primarily because even the blacklisted users are shown when we use "Does Not Exist" operator to check reachability (for email). **Suggestion:** Ideally, if the operator says "Does Not Exist" - We should not be grouping the blacklisted contacts under the segment. OR, the operator name should be changed as "Not Reachable" for "Does Not Exist" and "Reachable" for "Exist". **Reason:** When we say "Does Not Exist" - It has a general meaning that value is not present for the attribute/channel in question. It is misleading for the marketer to see values against Email and Mobile when they use "Does Not Exist" condition for validating non-reachability. **Sender:** DEEPESH LAKHERA **Original Reporter:** Anand R

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Upvoters
Status

In Review

Board
πŸ’‘

Feature Request

Tags

Segmentation

Date

6 months ago

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