We are happy to announce that the Adjust integration is now available!

With this integration, you can now track your app’s install source attribution easily. This means you can connect specific ad campaigns to the installs they generate. Here’s what you need to know:

What It Does:

• Tracks all app installs and categorizes them into organic (direct downloads) and inorganic (ad-driven installs).
• Provides data for in-depth analysis and allows you to create targeted segments within the CE Panel.

How It Helps:

• Analyze install data to understand campaign effectiveness.
• Create smart segments for targeted campaigns and journeys.

Integration Details:

• Install events will be labeled as install_adj once integrated.

For more information click here.