What's New

We’re excited to announce a powerful enhancement to App Inbox — it now supports user-level message continuity across devices and reinstalls!

What’s Changed

Previously, App Inbox messages were tied to individual devices. This meant users would lose access to their past messages if they switched devices or reinstalled the app. Now, with User-Level App Inbox, messages follow the user — not the device.

What This Means for You

With this update, your users can: Access App Inbox messages on any device they’re logged into Retain messages even after uninstalling and reinstalling the app Enjoy a seamless, consistent messaging experience across platforms This enhancement significantly improves message visibility, drives engagement, and increases the value of every notification sent.

Why It Matters

App Inbox is one of the most underutilized but high-impact messaging channels. By enabling user-level delivery, you can: Extend the lifespan of important messages Improve engagement for users who miss push notifications Support more personalized and persistent campaigns across sessions and devices

What You Need to Do

No changes are required to your campaign setup. Your existing App Inbox UI will continue to work. Just make sure your mobile app is using the latest App Inbox SDK versions: Android SDK: 3.8.0+ & iOS SDK: 3.5.10+

Pro Tip: Pair App Inbox with your push notifications to keep important messages accessible — even if users miss or dismiss the push.

Note: Clients with older versions of App Inbox SDK will continue to support device-level App Inbox behaviour.

For more information, refer here.

We are excited to announce Detailed Reporting for Web Personalization to provide more insights into your campaign performance.What’s New:

• A new Detailed Reporting section for Web Personalization with enhanced metrics and clarity.

• All Web Personalization campaign reports will be available under Personalized Content after migration.

Rollout Timeline

• Migration date: 7th January

• New reporting availability: From 8th January

• Old reporting access: Reports can be downloaded from the existing section until 7 February

Migration Impact

• Active Web Personalization campaigns will continue to run during migration.

• Once migration is complete, campaigns will automatically reappear under Personalized Content.

Refer to our documentation to know more.

We’ve added a Webview option when configuring URL buttons inside RCS templates.
This allows links to open inside the RCS app instead of switching to the phone’s browser.

🌟 Why Webview? (Use Cases)

• In-app forms
  Users can fill surveys, lead forms, or feedback forms without leaving the chat.

• Mini landing pages
  Show campaign details, offers, or product info within the conversation.

• App-like flows
  Host quick journeys like login, OTP checks, or quizzes directly inside the RCS thread.

Steps to Enable Webview

1. Go to Template Management and start creating an RCS template.

2. When adding a button or suggestion containing a URL, select the Webview mode and choose the view length (Compact / Medium / Tall) you want the end user to see.

3. If the end user’s device does not support Webview, the link will automatically open in the device’s default browser.

Manage Multiple RCS Bots in CE
You can now configure and manage multiple RCS bots within the same CE panel, supporting both Transactional and Promotional bots.
Key updates include:

• Template creation: Select the required bot while creating or editing templates.

• Campaigns & Journeys: Easily select the required bot while creating or editing campaigns.

• Reports: Sender ID columns now display bot names for more precise performance tracking.

Only one RCS Operator can be active per brand per panel. To add additional bots to the panel, contact [email protected].
Refer here for documentation.

We are excited to announce that you can now include or exclude existing segments while creating a new segment. This update helps you reuse your audience logic and reduce setup time. What’s New

• Add existing segments or lists directly while building a new segment.

• Exclude segments or lists using custom rules.

• Add extra filters on top of an existing segment to build advanced logic.

• View real-time counts to validate your segment before using it in campaigns.

This enhancement gives you more control over how you define your audience, speeds up segment creation, and helps ensure your campaigns reach the right users.

Release schedule:
India DC: Released.
US and EU DC: 19th December

For detailed steps and examples, refer to our documentation: Segment Inclusion & Exclusion

Please connect with your CSM and share your use cases. Our team will review them and enable the feature.

Overview

Meta recently expanded Automatic Creative Optimizations (ACO) and Smart Testing for the WhatsApp Marketing Messages API. These features automatically adjust message formatting and extract titles to improve performance.

However, Meta has confirmed ongoing issues with two ACO components:

1. Text-Formatting Optimizations

Some businesses have reported that WhatsApp messages are being delivered with:

• Missing or altered spacing

• Modified text layout

• Unexpected changes in message structure

2. Tap-Target Title Extraction

In certain cases, ACO incorrectly interprets promotional phrases.
Example:
A message containing “20% better results” was altered to appear as “20% off”, leading to misleading communication.

These issues may cause unintended message variations or incorrect promotional claims.

For more details on ACO, refer to Meta’s official documentation:
https://developers.facebook.com/docs/whatsapp/marketing-messages-api-for-whatsapp/sending-messages#configure-automatic-creative-optimizations--whatsapp-business-account-level

Netcore’s Action

To prevent disruption to customer campaigns, Netcore has disabled ACO for all WhatsApp Business Accounts (WABAs) under our platform.

This includes turning off:

• Automatic Creative Optimization

• Text Optimization

• Tap-Target Title Extraction

If you continue seeing unexpected formatting or title changes in your delivered WhatsApp templates:
➡️ Please write to the Netcore Helpdesk immediately.
Our team will review your WABA configuration and escalate to Meta if required.

Meta has announced revised WhatsApp pricing and policy changes that will take effect globally from 1 January 2026. These updates impact charges across message categories and regions, and Netcore will align with the updated pricing on the same date.

What’s Changing

Marketing Messages

• France & Egypt: Lower rates

• India: Higher rates

Utility & Authentication Messages

• North America: Lower rates

These adjustments reflect Meta’s updated cost structure for different regions and message categories.

You can review the updated pricing shared by Meta here. For more details on Meta’s policy and commercial changes, please refer to the official documentation.

Dynamic Blocks are now live in UCE, giving you a powerful way to personalise every email without creating multiple templates. You can tailor content based on user attributes like city, purchase history, or segment, all within a single design.

What’s New

• Turn any block into a personalised experience with Dynamic Visibility.

• Deliver highly relevant content to each subscriber by using real user data without extra templates or complicated workflows.

• Build once, personalise endlessly!

• Reduce setup time, avoid duplication, and boost engagement with emails that feel timely and meaningful.

One email, Many Experiences
For instance, if you’re promoting jackets, you can serve light jackets to subscribers in Mumbai, heavy winter jackets to those in Delhi, and all-weather options to users in Bangalore. At the same time, everyone else gets a general selection. Explore how to create Dynamic Blocks and set visibility rules directly in the editor. Read the document here.