What's New

We are excited to announce the first phase of NLP-Based Segmentation, a core component of our new Agentic AI suite. This feature bridges the gap between natural-language ideas and technical segment configurations, significantly reducing the time required to create audiences.

Overview

The Segment Agent allows users to define complex audience rules using simple English prompts. Instead of manually navigating dropdowns and logic gates, you can now describe who you want to target, and the AI will build the rule-set for you.

• Natural Language Input: Define segments like: “Users who have opened any email in the last 30 days” or “Customers who clicked a push notification at least twice in the past week.”

• Direct Integration: Once the AI generates the segment logic, it can be directly appended to your existing Segment Builder for further refinement or immediate use in a campaign.

Workflow

• Prompt: Enter your segment criteria into the input field.

• Generate: The Segment Agent interprets the intent and maps it to your specific event data (e.g., Email Opens, Click events).

Review: Preview the generated logic and click to add it directly to your Segment Builder.

Support & Fallback Protocol

As this is a beta release, we are continuously training the model on complex query logic.

• In case of failure: If the agent is unable to accurately translate a prompt, users will be prompted to use the Manual Segment Builder to ensure no interruption to campaign schedules.

• Feedback Loop: Users are encouraged to “Raise a Query” via support for any failed prompts. Our engineering team logs these instances to refine the NLP accuracy for the upcoming release.

Key Use Cases for Clients

• Rapid Retargeting: Quickly identifying users who interacted with a specific channel in a recent timeframe.

• Behavioural Bucketing: Segmenting users based on frequency of actions (e.g., “did X more than 3 times”).

• Efficiency for New Users: Allowing team members who are less familiar with the technical schema to build accurate audiences without extensive training.

Refer to our documentation for more information.

We’re excited to announce Netcore's Video element, a new addition to the content editor that allows marketers to seamlessly embed videos in web messages, in-app notifications, AMP, and email templates. With this enhancement, you can easily

• Add videos using YouTube, Vimeo, or MP4 links

• Customise thumbnails

• Configure playback settings

This makes it easier to create visually rich campaigns that capture attention and increase engagement. Whether you're showcasing product demos, customer testimonials, or promotional content, the Video element helps you deliver more dynamic, engaging experiences for your audience. Refer to the documentation for Web Messages, In-app Notifications, AMP, and Email Templates.

We’re excited to introduce Retry Logic for WhatsApp messages to improve delivery reliability and minimise message failures caused by temporary issues.
With this enhancement, WhatsApp messages that fail due to transient errors (such as network disruptions or temporary unavailability) are automatically retried, increasing the likelihood of successful delivery for your critical communications.

What’s New?

• Configurable retry attempts for failed WhatsApp messages

• Automatic retries for transient delivery failures

• Logged retry attempts for better visibility and tracking

• Improved overall WhatsApp delivery success rate

Why It Matters

• Reduces manual effort in handling failed messages

• Increases reliability of time-sensitive communications

• Minimizes missed notifications for end users

• Provides better monitoring through detailed delivery logs

This update ensures that temporary delivery failures do not disrupt your customer communication workflows.
For more details, refer to the documentation.

We are excited to announce that Journey Path Optimizer is now available for all Netcore CE clients.

Path Optimizer is our new AI-powered experimentation node in Journey Builder that intelligently routes users to the best-performing branch in real time. Instead of relying on manual A/B testing, Path Optimizer tracks performance based on your selected success metric—Clicks or Conversions—and automatically adjusts traffic to favor the variant delivering better results.

You can configure up to five branches, select your metric, and let the optimizer do the rest. It ensures each branch is valid before publishing and resets stats if the journey is redeployed.

Common use cases include testing WhatsApp vs. Email for cart recovery in e-commerce, testing the flow by starting with Push Notification and then moving to Email, or doing the opposite for loan offers in BFSI, or optimizing reminder timing in EdTech journeys. Once live, you’ll see real-time insights on the journey canvas—including user distribution, performance by variant, and a highlight of the top-performing path.

To use it, go to Journey Builder > Conditions, drag in the Path Optimizer node, and set up your variants.

For help, refer to our documentation.

We have introduced a powerful upgrade to the Netcore's App Push creation experience, designed to remove friction, reduce manual effort, and help you launch campaigns faster at scale.
With the Copy from Android/iOS Feature, you can configure Android and iOS push notifications faster, delivering a smoother, more flexible setup experience.

What’s New

1. Say goodbye to rigid workflows. Start with Android or iOS, configure platforms independently, and switch anytime.

2. Meet Copy from Android / Copy from iOS and instantly reuse common content like titles, images, and CTAs across platforms, while keeping platform-specific settings intact.

Why You’ll Love This

• Launch App Push campaigns up to 30% faster

• Eliminate duplicate content entry across platforms

• Spend less time fixing errors, more time building campaigns

• Built for teams running high-volume push programs

Refer to the documentation here.

We’re excited to introduce WhatsApp Template Analytics, a dedicated screen to measure the performance of your approved WhatsApp templates across campaigns and journeys.
Marketers can now track engagement, button interactions, and business conversions in one consolidated view to understand which templates drive results.

What’s New?
Performance Insights Available:

• Engagement metrics: Sent, Delivered, Opened, Clicked, Replies

• Button-level performance: Clicks and Quick Reply interactions

• Conversion metrics: Add-to-Cart, Checkout, Purchases, Revenue

Available under:
Content → WhatsApp → Saved Templates → Select Template → Performance

Additional Actions:

• Filter data by date range

• Download performance report

• Edit, Test, or Use template directly from the screen

Example Use Case
If you are running multiple campaigns using the same WhatsApp template, you can:

• Identify which CTA button drives the highest clicks

• Compare engagement across time periods

• Pause low-performing templates and reuse high-performing ones

This helps optimize template content and improve campaign ROI.

Note: Metrics are powered by Meta. Historical data may vary if analytics were enabled after the template was already in use.

No additional setup is required. Refer to our documentation to know more.

We’re excited to enhance the App Users dashboard with unified filtering, richer KPI visualizations, and improved trend logic.

This update delivers a consolidated, filter-driven view of active app users — including Stickiness, Uninstall Rate, Reinstalls, and New Activations — aligned with the new dashboard framework.

Enhanced Active User KPIs Track Total Active Users, New Activations, Stickiness (DAU/MAU), Uninstalls, Uninstall Rate, and Reinstalls.

• Stickiness Tracking (DAU/MAU) Visualize user engagement health with DAU/MAU ratio.

• Normalized Uninstall Rate Monitor users who Uninstall with Uninstall rate view during the selected period.

• New Activations View Track users triggering First App Launch during selected period.

• Reinstall Tracking Monitor users who reinstall the app via dedicated trend visualization.

How It Works

• Select Platform (Android, iOS, or both).

• Choose Time Range and Audience.

• View updated KPI cards and trends automatically.

• Switch between Hourly (single-day) and Day/Week/Month views for longer ranges.

Additional Notes

The previous version of the dashboard will remain available for one quarter before deprecation.

We’re excited to introduce enhanced analytical capabilities in the Trends module. This update brings advanced metrics, split-by and drilldown flexibility, numeric aggregations to help marketers and analysts uncover deeper behavioral insights.

With this release, Trends becomes more powerful and scalable — enabling multi-event analysis with better control over chart rendering and performance.

Key Capabilities

• Enhanced Measure By Options Switch between Total Events, Unique Users, Events per User, and Aggregation (Sum, Avg, Min, Max for numeric payload events).

• Split By (Per Event) Each event can now be split by one event payload (e.g., category, city). Missing values are grouped under “not set”.

• Drilldown Support Add a second-level breakdown using user attributes, technographics (OS, device, browser), or predictive attributes (Affinity/Propensity).

How It Works

• Select Time Period, Audience, and Events.

• Choose a Measure By option (Total Events, Unique Users, Events per User, or Aggregation).

• Optionally apply one Split By per event.

• Optionally apply Drilldown under the selected Split By.

Review top values (sorted by Average) in the table.