Extend real-time personalization to WhatsApp and deliver every message with the latest customer and business data. Content Fetch retrieves live information from connected systems at the moment a WhatsApp campaign is sent, so messages can reflect what is true right now, without waiting for profile syncs or manually updating campaign content.
From live product availability and personalized offers to loyalty balances and customer-specific updates, every WhatsApp message can stay current and relevant.
Why does it matter?
Deliver real-time personalization at the exact moment of send.
Keep information up to date with live prices, inventory, balances, and statuses.
Personalize WhatsApp templates using Content Fetch variables.
Create richer experiences with use cases such as product availability, loyalty balances, travel updates, and location-based offers.
Keep messages reliable with fallback values when live data is unavailable.
Reuse existing Content Fetch connections across channels without creating a separate connection for WhatsApp.
To get started, configure Content Fetch under Settings > Integration > Content Fetch, then map Content Fetch labels to supported fields in WhatsApp templates.
Read the complete documentation here







