What's New

Keep the product content fresh without manually updating every campaign. Create a feed based on Best Sellers, Most Viewed, Trending, Newest Products, or Custom selections, add catalog filters, and attach it to a dynamic Product Block in the Email editor. The feed automatically refreshes based on the catalog’s sync frequency, so recurring emails can showcase products based on the latest available product activity.

Why it matters

• Reduce manual updates: Set the selection criteria once and reuse the feed across recurring emails.

• Keep products relevant: Automatically surface products based on recent views, sales, or catalog activity.

• Control what gets shown: Apply catalog filters and choose Variant or Group-level display.

• Simplify recurring campaigns: Let the feed refresh product selections automatically instead of editing the email before every send.

  
  Dynamic Product Feeds are currently available in Email.

• Refer here for the documentation.

Extend real-time personalization to WhatsApp and deliver every message with the latest customer and business data. Content Fetch retrieves live information from connected systems at the moment a WhatsApp campaign is sent, so messages can reflect what is true right now, without waiting for profile syncs or manually updating campaign content.

From live product availability and personalized offers to loyalty balances and customer-specific updates, every WhatsApp message can stay current and relevant.

Why does it matter?

• Deliver real-time personalization at the exact moment of send.

• Keep information up to date with live prices, inventory, balances, and statuses.

• Personalize WhatsApp templates using Content Fetch variables.

• Create richer experiences with use cases such as product availability, loyalty balances, travel updates, and location-based offers.

• Keep messages reliable with fallback values when live data is unavailable.

• Reuse existing Content Fetch connections across channels without creating a separate connection for WhatsApp.

To get started, configure Content Fetch under Settings > Integration > Content Fetch, then map Content Fetch labels to supported fields in WhatsApp templates.
Read the complete documentation here

Turn AMP emails into richer product experiences
You can now add the Product Block to AMP Drag & Drop Emails, making it easier to bring personalized and product-led experiences into AMP campaigns, without writing custom AMP code.

What’s new

• Recommendations: Showcase personalized products.

• Product Picker: Add specific products or dynamic product feeds.

• Collections: Feature curated product collections.

• Merchandising Triggers: Deliver products based on your merchandising rules.

Why it matters
Create more engaging, commerce-ready AMP emails with the familiar drag-and-drop experience of UCE. With product content now available across HTML and AMP, marketers can build richer campaigns while keeping the experience simple and consistent.

Refer to the documentation here.