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Product Update: Funnel Enhancements Are Live!

We’ve rolled out a set of powerful updates to improve funnel analysis and collaboration for Vertica-enabled customers on IA 2.0. Here’s what’s new: New Features Include Anonymous Users in Funnels Create funnels with only anonymous users or a mix of identified + anonymous users. This unlocks better visibility into user behavior pre-identification. Share Funnels via URL You can now copy a shareable link (valid for 24 hours) to your funnel chart — right next to the Download/Save options. No need to export to share! Enhancements Drill Down Funnels by Attribute Break down funnel performance using a single drill-down attribute (e.g., OS, plan type, product affinity, campaign name). Top 5 values shown by default, expandable to 10. Includes a sortable conversion table with averages. Note: All updates are timezone-aligned to the panel and available only for Vertica + IA 2.0 customers.

Dashboard

2 months ago

Ability to Track Unique Conversions in the Journeys

Problem Statement: Currently, Netcore CE reports the total number of conversions within a journey without distinguishing between unique users and multiple conversions by the same user. This leads to inflated metrics, making it difficult for clients to assess the true effectiveness of their journeys. As a result, performance reports may not accurately reflect user-level impact or enable realistic ROI evaluation. Use Case: Introducing a unique conversion count would allow clients to measure how many distinct users successfully completed a journey. By eliminating duplicate conversions, this enhancement would offer a more accurate view of campaign performance. It is especially critical for precise attribution, and seamless integration with external analytics and CRM platforms that rely on user-level data.

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Feature Request

2 months ago