What's New

We’re excited to introduce WhatsApp Template Analytics, a dedicated screen to measure the performance of your approved WhatsApp templates across campaigns and journeys.
Marketers can now track engagement, button interactions, and business conversions in one consolidated view to understand which templates drive results.

What’s New?
Performance Insights Available:

• Engagement metrics: Sent, Delivered, Opened, Clicked, Replies

• Button-level performance: Clicks and Quick Reply interactions

• Conversion metrics: Add-to-Cart, Checkout, Purchases, Revenue

Available under:
Content → WhatsApp → Saved Templates → Select Template → Performance

Additional Actions:

• Filter data by date range

• Download performance report

• Edit, Test, or Use template directly from the screen

Example Use Case
If you are running multiple campaigns using the same WhatsApp template, you can:

• Identify which CTA button drives the highest clicks

• Compare engagement across time periods

• Pause low-performing templates and reuse high-performing ones

This helps optimize template content and improve campaign ROI.

Note: Metrics are powered by Meta. Historical data may vary if analytics were enabled after the template was already in use.

No additional setup is required. Refer to our documentation to know more.

We’re excited to enhance the App Users dashboard with unified filtering, richer KPI visualizations, and improved trend logic.

This update delivers a consolidated, filter-driven view of active app users — including Stickiness, Uninstall Rate, Reinstalls, and New Activations — aligned with the new dashboard framework.

Enhanced Active User KPIs Track Total Active Users, New Activations, Stickiness (DAU/MAU), Uninstalls, Uninstall Rate, and Reinstalls.

• Stickiness Tracking (DAU/MAU) Visualize user engagement health with DAU/MAU ratio.

• Normalized Uninstall Rate Monitor users who Uninstall with Uninstall rate view during the selected period.

• New Activations View Track users triggering First App Launch during selected period.

• Reinstall Tracking Monitor users who reinstall the app via dedicated trend visualization.

How It Works

• Select Platform (Android, iOS, or both).

• Choose Time Range and Audience.

• View updated KPI cards and trends automatically.

• Switch between Hourly (single-day) and Day/Week/Month views for longer ranges.

Additional Notes

The previous version of the dashboard will remain available for one quarter before deprecation.

We’re excited to introduce enhanced analytical capabilities in the Trends module. This update brings advanced metrics, split-by and drilldown flexibility, numeric aggregations to help marketers and analysts uncover deeper behavioral insights.

With this release, Trends becomes more powerful and scalable — enabling multi-event analysis with better control over chart rendering and performance.

Key Capabilities

• Enhanced Measure By Options Switch between Total Events, Unique Users, Events per User, and Aggregation (Sum, Avg, Min, Max for numeric payload events).

• Split By (Per Event) Each event can now be split by one event payload (e.g., category, city). Missing values are grouped under “not set”.

• Drilldown Support Add a second-level breakdown using user attributes, technographics (OS, device, browser), or predictive attributes (Affinity/Propensity).

How It Works

• Select Time Period, Audience, and Events.

• Choose a Measure By option (Total Events, Unique Users, Events per User, or Aggregation).

• Optionally apply one Split By per event.

• Optionally apply Drilldown under the selected Split By.

Review top values (sorted by Average) in the table.

What’s New

We’re excited to announce support for Product Collection templates in WhatsApp Journeys. With this enhancement, marketers can now send dynamic, personalized product messages on WhatsApp using rich media templates based on users’ most recent actions.

This feature brings the same power of product collections from email into WhatsApp, enabling highly contextual nudges that improve engagement and boost conversions.

Key Capabilities

• Dynamic Product Display: Automatically showcase the most recently interacted product from user behavior (e.g., add to cart, view, wishlist, etc.).

• Rich Media Template Support: Works with WhatsApp Rich Media templates for a visual, conversion-oriented experience.

• Event-Based Personalization: Trigger messages based on system or custom events like cart abandonment, product view, search abandonment, and more.

• Integrated Journey Support: Templates can be used inside Journeys with claim/abandon event logic and activity triggers.

• Real-Time Relevance: Helps drive recall and conversions by targeting users at their moment of highest intent.

How It Works

1. Create a Rich Media WhatsApp template and select Dynamic > Collection.

2. Choose a qualifying user event (e.g., Add to Cart).

3. Use dynamic personalization to pull product data and insert product image, name, and details.

4. Add the template to a Journey Message Node and configure claim/abandon events.

Note: Ensure the “Keep only the latest Add to Cart” toggle is enabled in the journey node for accurate targeting.

Additional Notes

• Available only in Journeys.

• Templates must be approved by Meta before use.

• Follows Netcore’s data retention policy for user activity.

• Does not currently support partial quantity removal handling.

Check out the full documentation here: Product Collection in WhatsApp

Creating on-brand App Push Notifications just got faster and easier. You can now access your Active Brand Kit’s color palette directly inside the APN color picker.

No more copying hex codes. No more switching screens. Just design and go.

Prerequisite: Ensure you have an active Brandkit in your panel. If not, then set it up from Content > Brandkit section.

Refer to Brandkit documentation to set it up.

What’s New

• Instantly apply your brand’s approved colors while designing APNs

• One-click color selection for text, backgrounds, CTAs, timers, and progress bars

• The APN editor automatically reflects the Brand Kit marked as Active

• Works seamlessly across all APN templates and on-the-fly broadcast campaigns

Why It Matters
This update fits right into the existing APN editor—no changes to current color picker behavior, just a powerful boost to speed, consistency, and brand accuracy. Your brand colors are now exactly where you need them—inside the APN editor, live and ready to use.

Refer to the documentation here.

We’re excited to announce a powerful enhancement to App Inbox — it now supports user-level message continuity across devices and reinstalls!

What’s Changed

Previously, App Inbox messages were tied to individual devices. This meant users would lose access to their past messages if they switched devices or reinstalled the app. Now, with User-Level App Inbox, messages follow the user — not the device.

What This Means for You

With this update, your users can: Access App Inbox messages on any device they’re logged into Retain messages even after uninstalling and reinstalling the app Enjoy a seamless, consistent messaging experience across platforms This enhancement significantly improves message visibility, drives engagement, and increases the value of every notification sent.

Why It Matters

App Inbox is one of the most underutilized but high-impact messaging channels. By enabling user-level delivery, you can: Extend the lifespan of important messages Improve engagement for users who miss push notifications Support more personalized and persistent campaigns across sessions and devices

What You Need to Do

No changes are required to your campaign setup. Your existing App Inbox UI will continue to work. Just make sure your mobile app is using the latest App Inbox SDK versions: Android SDK: 3.8.0+ & iOS SDK: 3.5.10+

Pro Tip: Pair App Inbox with your push notifications to keep important messages accessible — even if users miss or dismiss the push.

Note: Clients with older versions of App Inbox SDK will continue to support device-level App Inbox behaviour.

For more information, refer here.

We are excited to announce Detailed Reporting for Web Personalization to provide more insights into your campaign performance.What’s New:

• A new Detailed Reporting section for Web Personalization with enhanced metrics and clarity.

• All Web Personalization campaign reports will be available under Personalized Content after migration.

Rollout Timeline

• Migration date: 7th January

• New reporting availability: From 8th January

• Old reporting access: Reports can be downloaded from the existing section until 7 February

Migration Impact

• Active Web Personalization campaigns will continue to run during migration.

• Once migration is complete, campaigns will automatically reappear under Personalized Content.

Refer to our documentation to know more.

We’ve added a Webview option when configuring URL buttons inside RCS templates.
This allows links to open inside the RCS app instead of switching to the phone’s browser.

🌟 Why Webview? (Use Cases)

• In-app forms
  Users can fill surveys, lead forms, or feedback forms without leaving the chat.

• Mini landing pages
  Show campaign details, offers, or product info within the conversation.

• App-like flows
  Host quick journeys like login, OTP checks, or quizzes directly inside the RCS thread.

Steps to Enable Webview

1. Go to Template Management and start creating an RCS template.

2. When adding a button or suggestion containing a URL, select the Webview mode and choose the view length (Compact / Medium / Tall) you want the end user to see.

3. If the end user’s device does not support Webview, the link will automatically open in the device’s default browser.