What's New

We have refined how message outcomes are reported for WhatsApp and RCS, aligning Netcore CE with industry standards. Previously, messages that could not be delivered, such as numbers that were not available on WhatsApp, were counted under Failed. This dragged down failed metrics, unrelated to the campaigns and journeys actual performance.

What is Changing

• Made Sent a deterministic, Netcore-derived metric — no longer dependent on channel webhooks.

• Clarified what Not Sent means and how it is reported.

• Introduced a new Bounce metric for WhatsApp and RCS.

• Updated the Failed % calculation to exclude bounced messages.

These changes apply uniformly across Campaigns and Journeys, across WhatsApp and RCS.

Impact Areas
You will see these changes reflected in:

• Campaign Summary and Detailed Reports — for WhatsApp and RCS campaigns.

• Journey Summary and Detailed Reports — for Journeys using WhatsApp and RCS nodes.

• Campaign listing page — Bounce now appears as a reporting metric.

  
  Heads up: After the release, your Failed count will reduce and Failed % may shift. This is expected — the underlying performance of your campaigns & journeys hasn’t changed, only how it’s reported. For more details, refer to detailed documentation.

  PS Note - It will be released on India IDC thursday (May 21) and next week it will be on EU and US idc.

Managing who doesn't get your messages is just as important as who does. We have redesigned the Netcore CE Blocklist Contacts page to give you a faster, cleaner way to manage customer preferences and protect your brand reputation across every channel.

What’s New

• Manage suppression for Email, SMS, WhatsApp, and RCS in a single, unified view, all Channels in one Screen

• Add contacts manually for immediate suppression or use bulk upload for larger lists.

• Opt-outs for WhatsApp and RCS now sync automatically, ensuring you never message a customer who has asked to stop.

• Easily see the status of every contact, whether they are identified, users or anonymous visitors.

• Contacts on your blocklist are now clearly marked as "Not Sent" in reports, giving you a crystal-clear view of your actual campaign reach.

Why It Matters
Keeping your lists clean is now faster and more reliable. By automating stop requests and unifying your view, you reduce the risk of compliance errors and ensure your messages only reach the people who want them.

Refer to the complete documentation here.

We will begin the feature roll-out this evening and continue over the next 2-3 days. As a result, you will notice updated screens.

Creating the perfect audience shouldn't feel like a reset button. And now it's not.
Earlier, if you wanted to make any changes, tweak a timeframe, add a condition, or narrow the audience, you had to start fresh. The chat history was gone, and you were back to square one.

That's no longer the case.
You can now describe your audience, review what's been created, and refine it on the spot, all within the same session. No restarts, no lost context, no repeating yourself.

What This Means For You?

• Real-Time Tweaking: Need to change "last 30 days" to "last 14 days"? Just ask. The Agent now remembers your previous criteria, so you can layer on changes instantly.

• Natural Refinement: Instead of rebuilding a segment to exclude recent buyers, just tell the Agent: "Actually, remove anyone who purchased something yesterday." It gets it right the first time.

• Zero Wasted Effort: Your progress is saved as you go. Refine your audience until it’s exactly what you need, then hit save.

• Your History is Saved: Go back to any previous conversation and reuse the same segmentation.

In practice
Before: Every change meant starting over > rewriting your query > rebuilding your segment
Now: Simply adjust your request in the same flow > refine > save!

Start using the agent today. Refer here for the documentation.

The Hello Bar you've relied on to grab attention just got a serious upgrade. You can now do more with every pixel of that bar.
What's New!

• Independent message controls: Each message gets its own CTA, coupon code, timer, image. Tailor every message to drive action, not just awareness.

• Message manager: Add, duplicate, or delete messages on the fly. Building a multi-message rotation has never been faster.

• Smarter width control: Go full width with one click, or dial in the exact width you want with the new slider.

Whether you're running a flash sale, capturing leads, or counting down to a launch, Hello Bar gives you the flexibility to do it all from a single bar.
Note: Existing campaigns are unaffected and will continue to work as before.

Read the complete documentation here.

We are thrilled to announce the next evolution of our predictive engine. Following our move to a unified mental model, Phase 3 of the Propensity Revamp focuses on precision, resource efficiency, and transparent user-level insights.
This update overhauls how we identify your most loyal customers and introduces data-driven categories that adapt to your specific business cycle, moving away from "one-size-fits-all" timeframes.

What’s New

• Dynamic Repeat Buyer Categories: We have sunset the static 7, 14, and 28-day windows for Repurchase. Instead, the system now calculates Fast, Steady, and Slow categories based on your brand's unique historical buying cycles (50/30/20 split).

• Prioritizing Historical Loyalists: Our model logic now explicitly weights "Repeat Buyers" (>= 2 transactions) higher than first-time purchasers, ensuring your high-value segments are more accurate than ever.
  
  Improvements

• Optimized Compute Efficiency: By removing redundant queries for identical time windows, we’ve drastically reduced background processing load, leading to faster segment refreshes and improved platform stability.

• Stable Journey Orchestration: Because we now surface category names (Fast/Steady/Slow) instead of dynamic day ranges, your active journeys and automated workflows remain perfectly stable even as your underlying customer data evolves.

• Expanded Model Capacity: We have increased the maximum number of enabled propensity models from 5 to 10, giving you more room to experiment across different behavioral predictions.
  
  Why Use It?

• Timing is Everything: Use Fast Repeat Buyers to target customers who are ready for their next purchase based on their behavior, not an arbitrary weekly calendar.
  

  Account Configuration Notice
  To enable the new Repurchase model, the system will now automatically select all three Purchase models (7, 14, and 28 days) to ensure the engine has the full funnel context required for high-accuracy predictions.
  To get started, navigate to Account Configuration > MLAI Features to enable the upgraded models. To view the new graphs, simply open any individual User Profile.
  For more information, refer to the documentation.

Ever wondered what’s actually happening inside your automated journeys? You set up a test, Netcore’s Journey Path Optimizer starts working its magic, and conversions start rolling in—but the "how" and "why" used to stay hidden.

Until now.

We are thrilled to introduce the latest evolution of the Journey Path Optimizer. We’ve moved beyond static numbers to give you a high-definition view of your journey’s success, fully visualized and ready for action.

A Quick Refresher:

What is Path Optimizer?

Think of the Path Optimizer as your journey’s intelligent GPS. Instead of a traditional A/B test where you manually split traffic 50/50 and hope for the best, the Path Optimizer provide real-time intelligent traffic distribution.

It automatically identifies which path (Email, SMS, WhatsApp, and so on.) is performing best and routes more users toward the winner to maximize your ROI on the fly.

What’s New?

We’ve opened the "black box" to give you Advanced Visual Analytics. Now, you can deep-dive into your data with our new interactive dashboard:

• The Unified Performance Graph: See your performance and traffic in one place! A dual-axis view showing Click/Conversion % (Line) against Impression Distribution (Bars) for up to 5 variants. Watch as Path Optimizer shifts the bars toward the winning line.

• Flexible Time Ranges: Want to see how a variant performed last Tuesday? Or how it’s trending over the last 90 days? Toggle between Day, Week, and Month views to spot seasonality and trends.

• Interactive Smart Tooltips: Hover over any data point to see a "play-by-day" breakdown of exactly how many click/conversions, and impressions each variant earned.

• Presentation-Ready Exports: Need to show your success to the leadership team? Download high-res graphs as PNG, PDF, or JPEG, or grab the raw data in a CSV with one click.

  Note: For running journeys, conversion data will be available from 04th March, 2026.

Why You’ll Love It

• Total Transparency: No more guessing. See exactly when the Path Optimizer identified a winner and shifted your traffic.

• Strategic Clarity: Identify if specific content works better on weekends vs. weekdays and apply those learnings to future campaigns.

• Audit-Ready Data: All your performance data is now retained and exportable for 180 days.

Stop traditional A/B testing today and experience the power of real-time intelligent traffic distribution with the Path Optimizer and its new, detailed performance dashboard.

Refer to documentation now!

Unified Multi-Channel Predictive Segmentation

We are excited to announce a major upgrade to our predictive segmentation capabilities. To provide you with a more seamless and powerful experience, we have consolidated all predictive features into a single, unified tool: Propensities in Segments.
With this release, we are sunsetting the legacy "Predictive Segments (Raman)" tool and moving toward a "One Product, One Mental Model" approach. This transformation shifts our platform from fragmented predictive "hacks" to a dependable, multi-channel growth engine.

What’s New

• Unified Propensity Surface: We have consolidated all predictive features into the Propensities in Segments tool to eliminate the confusion of overlapping legacy features.

• Multi-Channel Reach: Predictions now extend beyond Email to include Push (Web & App), SMS, WhatsApp, and RCS.

• Actionable Tiers: Raw scores are replaced with simple High, Medium, and Low likelihood tiers for immediate targeting.

• Dynamic Saved Segments: Predictive audiences are now permanent Saved Segments that dynamically refresh membership right before send-time.

  
  Improvements

• Data-Driven KPIs: The system now automatically derives personalized KPIs from your historical data, removing the need for manual 7, 14, or 28-day window selection.

• Operational Simplicity: We have fully deprecated the legacy "Predictive Segments (Raman)" tool to provide a single, streamlined workflow.
  
  Why Use It?

• Maximize ROI: Target high-cost channels like WhatsApp specifically for users in the High Likelihood to Click tier.

• Protect Reputation: Use the Low Likelihood to Open tier as a suppression list to reduce email fatigue and protect your sender reputation.

• Advanced Targeting: Combine predictive tiers with user preferences, such as High Click Likelihood + High Discount Affinity, for hyper-personalized campaigns.
  
  Important Notice: This feature is free and available for all channels until 25th June.
  
  To get started, navigate to Audience > Segments > Create New Segment and select the Predictive tab. Ensure the Propensity Model is enabled under Account Configuration > MLAI Features. For assistance, contact the Netcore Support team.

We are excited to introduce a powerful upgrade to the Email Action Node in Journey Builder. You can now create new templates, edit existing ones, and send test emails directly from the journey canvas.

No more switching between the Journey Builder and the Templates library.

What’s New

• Create: Build and apply new email templates instantly while setting up your Email node in journey.

• Edit: Update existing Email templates on the fly without leaving the journey workflow.

• Test: Quickly validate content, personalisation, and rendering by sending test emails to up to 10 recipients or use preset test users.

Why It Matters

This enhancement makes email journey creation faster, smoother, and far more efficient, helping marketers iterate quickly and launch high-impact, perfectly tested campaigns with confidence.

Refer to Documentation:

• Create and Edit Email Template from Journey

• Test Email Template from Journey