What's New

Trends now gives marketers more control over audience analysis, performance comparison, and trend exploration, making it easier to spot changes and uncover the dimensions driving performance.

What’s New

• Compare to Past: Overlay previous-period trends and compare performance across the previous day, week, month, quarter, half year, or a custom date range. Percent changes automatically follow the selected granularity.

• Advanced Audience Selection: Include or exclude up to 5 lists or segments in the main filter. Multiple selections are combined into a single audience for analysis.

• Compare Audiences: Compare up to 2 additional audiences alongside the base audience, with up to 3 series displayed together across charts and tables.

• See Deeper Trends with Multi-Property Splits: Get a more complete view of trend performance by breaking down data across four properties at once. Select up to two properties in Split By and use two-property drill-downs to uncover patterns across combined dimensions.

• Better E-commerce Insights: For example, split Product Views by Device Type and Product Category to compare combinations such as Mobile | Electronics and Web | Fashion.

• Richer Analysis: Audience context now applies across charts, tables, split by, and drill-down views for all supported Measure By options.

• Clearer Trend Views: Trend series use visually distinct colours, while Total Events per User now displays values to 2 decimal places.

• Independent Event Splits: In multi-event trends, selected properties continue to apply independently to each event.

• Existing Views Stay Intact: Saved trends and dashboards using a single-property split continue to work as before.

Together, these updates make it easier to compare audiences, spot changes over time, and uncover the dimensions behind performance—turning Trends into a more actionable tool for everyday analysis.
Refer here for the documentation.

Optimize web experiences with data-driven experimentation

A/B Testing for Web Personalization makes it easier to compare different versions of a web experience and identify what drives better engagement. Create two to five variants, define a winning metric, and run a controlled experiment with a control group. Once the test ends, Netcore automatically identifies the best-performing variant and serves it to the remaining audience.

What’s New

Test multiple experiences: Create and compare 2–5 variants within a single Web Personalization campaign.Choose what defines success: Select Clicks or Conversions as the winning criterion.

Include a control group: Compare personalized experiences against a baseline experience to measure impact. Consistent user experience: Users are consistently assigned to the same variant throughout the experiment.

Automatic winner rollout: Once the test window ends, the highest-performing variant is automatically served to the remaining audience. Variant-level reporting: Track impressions, clicks, and conversions for each variant and compare performance with the control group.

Experiment versioning: Editing a running campaign starts a new experiment while preserving historical results from the previous version.

Refer here for documentation

Keep the product content fresh without manually updating every campaign. Create a feed based on Best Sellers, Most Viewed, Trending, Newest Products, or Custom selections, add catalog filters, and attach it to a dynamic Product Block in the Email editor. The feed automatically refreshes based on the catalog’s sync frequency, so recurring emails can showcase products based on the latest available product activity.

Why it matters

• Reduce manual updates: Set the selection criteria once and reuse the feed across recurring emails.

• Keep products relevant: Automatically surface products based on recent views, sales, or catalog activity.

• Control what gets shown: Apply catalog filters and choose Variant or Group-level display.

• Simplify recurring campaigns: Let the feed refresh product selections automatically instead of editing the email before every send.

  
  Dynamic Product Feeds are currently available in Email.

• Refer here for the documentation.