What's New

Managing large template libraries just got a whole lot easier. The revamped Email Content experience introduces a unified Template Gallery, Saved Templates, and Folders view, making it simple to find, organize, and reuse templates from one place.

What's New

• One unified template workspace with Template Gallery, Saved Templates, and Folders in a single experience.

• New Folder support to organize templates at scale, while Categories continue to work as flexible tags.

• Powerful search and filters to quickly find templates by name, type, category, creation method, usage, or last edited date.

• Bulk actions to move, categorize, or archive multiple templates in a single click.

• Smarter template management with built-in safeguards that protect templates already in use.

• Consistent creation experience across HTML and AMP templates, with streamlined editor selection and updated editor names.

• Improved template reuse, including automatic copies of system templates so the originals always remain intact.

Whether you are managing a handful of templates or thousands, the new experience helps your team stay organized, collaborate more efficiently, and launch campaigns faster.

Refer to the complete documentation here:

• Template Gallery

• Folders

• Saved Template

• Create Email Template

Turn key product moments into personalized WhatsApp messages with Merchandising Events by automatically notifying users when products experience a Price Drop, Back in Stock, Stock Running Out, or New Arrival event using existing merchandising and catalog data.

What’s New

• Four Merchandising Triggers: Support for Price Drop, Back in Stock, Stock Running Out, and New Arrival.

• Product Personalization: Use product attributes such as title, price, discount, availability, and quantity changes across the message and CTA.

• Automatic Product Selection: The latest qualifying product is selected when the trigger fires and its data is captured for the message.

• Existing Setup: Reuses the existing Merchandising Trigger engine and Product Catalog Integration with no additional merchandising configuration.

Important to Know

• Supported only on Rich Media Dynamic templates and Journeys.

• Only one product is sent per message. Ranking and multi-product rendering are not supported.

• Product data is captured at trigger time and is not re-evaluated before delivery.

Turn price drops, restocks, and new arrivals into timely WhatsApp conversations without building manual campaigns.

Refer here for the documentation.

Bring merchandising-driven product alerts to App Push with Merchandising Event in Product Set. Automatically surface products triggered by Price Drop, Back in Stock, Stock Running Out, and New Arrival events using the existing Merchandising Trigger and Product Catalog setup.

What’s New

• Four Trigger Types: Support for Price Drop, Back in Stock, Stock Running Out, and New Arrival.

• Automatic Product Selection: Render up to 5 qualifying products in a notification.

• Personalized Product Content: Use product attributes such as price, discount, availability, and quantity changes.

• Existing Setup: Reuses the existing Merchandising Trigger and Product Catalog Integration with no additional configuration.

Important to Know

1. A Merchandising Trigger must be configured, and Product Catalog Integration sync must be active.

2. Products are captured at trigger time and are not re-evaluated before delivery.

3. A product must have an Image URL to render.

4. Product order is determined by the Merchandising Engine and is not changed by App Push.

Turn price drops, restocks, and new arrivals into timely App Push notifications without rebuilding campaigns.

Refer to the documentation here.