We are excited to announce that Journey Path Optimizer is now available for all Netcore CE clients.

Path Optimizer is our new AI-powered experimentation node in Journey Builder that intelligently routes users to the best-performing branch in real time. Instead of relying on manual A/B testing, Path Optimizer tracks performance based on your selected success metric—Clicks or Conversions—and automatically adjusts traffic to favor the variant delivering better results.

You can configure up to five branches, select your metric, and let the optimizer do the rest. It ensures each branch is valid before publishing and resets stats if the journey is redeployed.

Common use cases include testing WhatsApp vs. Email for cart recovery in e-commerce, testing the flow by starting with Push Notification and then moving to Email, or doing the opposite for loan offers in BFSI, or optimizing reminder timing in EdTech journeys. Once live, you’ll see real-time insights on the journey canvas—including user distribution, performance by variant, and a highlight of the top-performing path.

To use it, go to Journey Builder > Conditions, drag in the Path Optimizer node, and set up your variants.

For help, refer to our documentation.