March 2nd, 2026

WhatsApp Retry Logic

We’re excited to introduce Retry Logic for WhatsApp messages to improve delivery reliability and minimise message failures caused by temporary issues.
With this enhancement, WhatsApp messages that fail due to transient errors (such as network disruptions or temporary unavailability) are automatically retried, increasing the likelihood of successful delivery for your critical communications.

What’s New?

  • Configurable retry attempts for failed WhatsApp messages

  • Automatic retries for transient delivery failures

  • Logged retry attempts for better visibility and tracking

  • Improved overall WhatsApp delivery success rate

Why It Matters

  • Reduces manual effort in handling failed messages

  • Increases reliability of time-sensitive communications

  • Minimizes missed notifications for end users

  • Provides better monitoring through detailed delivery logs

This update ensures that temporary delivery failures do not disrupt your customer communication workflows.
For more details, refer to the documentation.