We’re excited to introduce enhanced analytical capabilities in the Trends module. This update brings advanced metrics, split-by and drilldown flexibility, numeric aggregations to help marketers and analysts uncover deeper behavioral insights.

With this release, Trends becomes more powerful and scalable — enabling multi-event analysis with better control over chart rendering and performance.

Key Capabilities

• Enhanced Measure By Options Switch between Total Events, Unique Users, Events per User, and Aggregation (Sum, Avg, Min, Max for numeric payload events).

• Split By (Per Event) Each event can now be split by one event payload (e.g., category, city). Missing values are grouped under “not set”.

• Drilldown Support Add a second-level breakdown using user attributes, technographics (OS, device, browser), or predictive attributes (Affinity/Propensity).

How It Works

• Select Time Period, Audience, and Events.

• Choose a Measure By option (Total Events, Unique Users, Events per User, or Aggregation).

• Optionally apply one Split By per event.

• Optionally apply Drilldown under the selected Split By.

Review top values (sorted by Average) in the table.