Overview

Meta recently expanded Automatic Creative Optimizations (ACO) and Smart Testing for the WhatsApp Marketing Messages API. These features automatically adjust message formatting and extract titles to improve performance.

However, Meta has confirmed ongoing issues with two ACO components:

1. Text-Formatting Optimizations

Some businesses have reported that WhatsApp messages are being delivered with:

• Missing or altered spacing

• Modified text layout

• Unexpected changes in message structure

2. Tap-Target Title Extraction

In certain cases, ACO incorrectly interprets promotional phrases.
Example:
A message containing “20% better results” was altered to appear as “20% off”, leading to misleading communication.

These issues may cause unintended message variations or incorrect promotional claims.

For more details on ACO, refer to Meta’s official documentation:
https://developers.facebook.com/docs/whatsapp/marketing-messages-api-for-whatsapp/sending-messages#configure-automatic-creative-optimizations--whatsapp-business-account-level

Netcore’s Action

To prevent disruption to customer campaigns, Netcore has disabled ACO for all WhatsApp Business Accounts (WABAs) under our platform.

This includes turning off:

• Automatic Creative Optimization

• Text Optimization

• Tap-Target Title Extraction

If you continue seeing unexpected formatting or title changes in your delivered WhatsApp templates:
➡️ Please write to the Netcore Helpdesk immediately.
Our team will review your WABA configuration and escalate to Meta if required.