Target high-value customers to maximize engagement and retention.

Empower Your Growth Teams with Deeper Customer Insights
We're excited to announce the release of Aggregation-Based Segmentation, a powerful new feature that allows growth teams to create highly targeted user segments based on aggregated event properties. This enhancement provides deeper insights into customer behavior, enabling more effective and personalized campaigns. What is Aggregation-Based Segmentation?
Aggregation empowers you to summarize user behavior by applying mathematical operations (sum, average, minimum, maximum) to numerical event properties (e.g., price, amount, quantity). This allows you to define sophisticated segmentation rules based on metrics like total spend, average order value, and purchase frequency.

Key Benefits:

• Enhanced Customer Understanding: Gain granular insights into user behavior by aggregating event properties.

• Targeted Segmentation: Create highly specific user segments based on complex criteria.

• Data-Driven Campaigns: Develop more effective, personalized marketing campaigns that resonate with your target audience.

• Improved Conversion Rates: Reach the right customers with the right message at the right time.

Example Use Cases:

• High-Value Customers: Segment users who have placed an order at least 2 times in the last 2 weeks with a total purchase amount exceeding $1000.

• Average Spenders: Segment users who have placed orders in the last 3 months with an average spend between $500 and $700.

Technical Details:

• Aggregation is available for behavioral and transaction events.

• Aggregation operations apply to numerical event properties.

• Supported aggregation operations: sum, average, minimum, and maximum.

Start leveraging the power of aggregated data to create more effective and targeted campaigns!