September 17th, 2021
Changes are coming to iOS/macOS devices with the iOS15 release on 20th September 2021.
To get updated about Apple’s Mail protection Privacy changes, please read this blog.
We are aware of and monitoring the impact of emails sent from our applications. You may notice higher open rates as a result of image caching on Apple’s end. This will likely impact open rates, automated journeys, Send Time Optimization results, IP warmups, and other reporting.
Here is a link to our recent webinar about this change.
We plan to address these increased opens in a future product release but require time to evaluate the complete impact of these changes. We suggest you keep an eye on your email programs at this time and prepare to adapt as required. Apple’s privacy-related changes could impact multiple areas of your email program that rely on open rates.
Watch for a change in your program’s behavior over the next few months on Apple iOS15 devices.
We expect a gradual increase in adoption over the next several months, maybe even a year, and will be reviewing the impacts to understand the impact to our services so we can adapt and provide updated guidance and new features to better reflect the impacts.
Remember that these changes will be gradual and not overnight.
Currently, no action is required from your side.