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Bring Merchandising Alerts to WhatsApp

Turn key product moments into personalized WhatsApp messages with Merchandising Events by automatically notifying users when products experience a Price Drop, Back in Stock, Stock Running Out, or New Arrival event using existing merchandising and catalog data.

What’s New

  • Four Merchandising Triggers: Support for Price Drop, Back in Stock, Stock Running Out, and New Arrival.

  • Product Personalization: Use product attributes such as title, price, discount, availability, and quantity changes across the message and CTA.

  • Automatic Product Selection: The latest qualifying product is selected when the trigger fires and its data is captured for the message.

  • Existing Setup: Reuses the existing Merchandising Trigger engine and Product Catalog Integration with no additional merchandising configuration.



Important to Know

  • Supported only on Rich Media Dynamic templates and Journeys.

  • Only one product is sent per message. Ranking and multi-product rendering are not supported.

  • Product data is captured at trigger time and is not re-evaluated before delivery.

Turn price drops, restocks, and new arrivals into timely WhatsApp conversations without building manual campaigns.

Refer here for the documentation.