August 4th, 2026

Configurable Conversion Window for Web Personalization

You can now configure the conversion window for Web Personalization conversion goals. Set the attribution window using Minutes, Hours, or Days to better match your campaign objectives and business requirements.

What's new

  • Configure the conversion window using Minutes (30–59), Hours (1–24), or Days (1–30).

  • Conversion goals now default to 1 Day for new configurations, preserving existing behavior.

  • Your selected conversion window is saved and automatically applied whenever the conversion goal is enabled.



This update gives you greater flexibility in measuring conversions across different campaign types without changing your existing workflows.