We have rolled out a key update to how engagement metrics are calculated across the platform, switching the denominator from Sent to Delivered. This aligns Netcore with industry best practices, ensuring more accurate reporting.

What’s Changing?
Starting June 6, 2025 (Indian IDC & next week for all IDCs), the following metrics will now use Delivered count instead of Sent count as the base:

• Open Rate

• Click Rate

• Conversion Rate

• Unsubscribed Rate (Also includes Forwarded Rate on Email Performance pages)

These updates reflect across:

• Journeys

• Campaigns

• Engagement dashboards

• Panel UI & Summary CSV reports

Why It Matters:

• Industry Alignment: Brings our engagement metrics in line with standard practices

• More Accurate Rates: Opens, clicks, and conversions may show a slight increase, as delivered count excludes bounces and failed messages.

• Historical Consistency: The new formula will apply to all past data on the UI, and summary report downloads post-release will reflect the updated metrics.

Full doc:

• CE Dashboard vs User-Level Reports

• Metrics & Formula Guide