We are excited to announce a significant enhancement in our AMP email capabilities with the introduction of Hosting Fallback as an AMP in the browser.

This release streamlines the process for form-based use cases, providing a more cohesive experience for both brands and end-users.

Enhancement Overview:

Currently, form-based use cases require a separate configuration for the URL of the fallback HTML (commonly used for Google Forms). This results in responses being captured in two different Google Sheets – one from the AMP email and another from the fallback. With this release, we are consolidating responses into a single destination, the Google Sheet linked from the form setup.

Key Benefits:

Efficiency for Brands:

• Eliminates the need for configuring a separate URL for the fallback HTML.
• Responses to the fallback are now collated in one consolidated Google Sheet.
• Saves effort and streamlines the setup process for brands.

Consistent End-User Experience:

• End-users will experience AMP HTML directly in the browser, ensuring a consistent email experience.
• Enhances user engagement and interaction with email content.

Usage Instructions:

To access this feature, follow these steps in the AMP editor:

1. Add a form to your AMP email.
2. Under the Fallback section, check the box for "Load Fallback as AMP in browser."

If you choose not to check the box, you will need to manually add a URL for the fallback.

Important Note:

• In order to access the feature, upgrade to the latest link tracking module (version V3).
• If you encounter any issues accessing the feature, please reach out to your account manager/[email protected] for assistance.

We believe that this enhancement will significantly improve the workflow for brands while providing a more seamless and consistent experience for end-users. As we continue to innovate, your feedback is invaluable. Thank you for choosing our AMP email platform, and we look forward to bringing you more enhancements in the future.

Stay AMPed!

Updated AMP Documentation