March 18th, 2021
That 40% of shoppers look for the information while on the move and 70% of users are willing to share their location with the brands for a quid pro quo Offer.
Marketers have long wanted a link between personalized engagement and customer action. Geofencing is one of the answers to that age-old gap.
Geofence is a virtual territory around a particular location and you can target only those customers who are within that proximity. It is based on the effective use of GPS & Cellular data.

Want to get started with Geofences? Head over to the documentation guide here and upgrade your app SDKs to the latest version.