APN Campaign Performance Page
We've just rolled out the APN Campaign Performance Page, designed to give you deep insights into your app push broadcast campaigns. By analyzing metrics, you can gauge campaign effectiveness, spot any issues, and make smart decisions to boost your strategies.
Key features:
- Head to the campaign listing page and tap on the App Push Broadcast Campaign you want to analyze.
- Metrics include: PUBLISHED, SENT, NOT SENT, DELIVERED, CLICKED, FAILED, CONVERSIONS, and REVENUE.
- Check out the distribution of delivered and clicked data by sources like FCM, APNS, and Smartpush (thanks to the Push Amplification feature).
- See how delivered and clicked data spread across top brands from your targeted user base.
- Towards the end, get insights into failure reasons categorized by Android and iOS.
- You can filter all this data by platform (Android, iOS, or both) and by variant (for AB split or STO campaigns).
Learn more about the App Push Campaign Performance Page here.