As a product manager or marketer

You may be curious to know the sequence of steps the users have performed throughout their journey to look for ways to improve their product experience. With the help of User paths analysis, visualize & identify top paths taken by your audience before performing an activity, after performing an activity & between two desired activities.

For example - you want to identify what your users are doing before purchasing a product or where and why your users are dropping off after installing the app.

Analyzing the user paths is also an effective way to determine the best paths that lead to conversions by nudging users in that direction - eliminating the guesswork in optimizing your funnel conversions.

Kindly note that this is a Premium feature.

Please contact your Account manager to initiate the process.

Learn more about User Paths