We're thrilled to introduce a powerful enhancement to our core Analytics feature, RFM.

With the latest update, you can now leverage multiple segment/list support in RFM analysis. This means you can create and analyze RFM matrices not only for all your contacts but also across single or multiple lists & Segments, including special segments like funnel/RFM segments.

This new capability empowers you to gain deeper insights and uncover valuable patterns within specific segments, enabling more targeted and effective strategies for customer engagement.

To access, click on the contact selection dropdown & proceed to select desired list/segment

Documentation link