We’re excited to announce the rollout of User Attribute Personalization across all onsite channels—including In-App Messages, Web Messages, and Web Content Personalization (Web PZ).This powerful enhancement enables marketers to deliver highly personalized experiences to identified users using user-level attributes like name, email, account type, and more—resulting in deeper engagement, higher conversions, and more meaningful interactions.

What’s New

1. Personalization Across Channels & Editor Enhancements

• Easily personalize In-App Messages, Web Messages, and Web Content (Web PZ) using user attributes—covering titles, messages, CTAs, images, and dynamic website sections like banners and gamified elements.

• The Unified Content Editor now includes a ‘User Attributes’ dropdown, default value support, and updated preview and summary views to reflect personalized values and fallbacks effortlessly.

2. Personalization Supported For:

• Text Fields: Title, message body, CTA text

• Action Buttons: URL/deeplink personalization

• Images: Dynamic image URLs

• Thank You Pages: Image, background, buttons, and text

3. Custom HTML Personalization

• Personalize content via exposed JavaScript methods in custom HTML blocks.

4. Security-First Approach

• Attribute values are retrieved server-side, ensuring data integrity.

• Data masking for PII and robust privacy protocols are in place for secure use of sensitive information.

What You’ll Gain

• Higher engagement & conversion rates via tailored messaging

• Faster campaign creation with reusable personalization logic

• Improved user satisfaction through relevant content and seamless experiences

Reach out to helpdesk@netcorecloud.com to enable this feature for your client.