Product Block Comes to AMP Emails

Turn AMP emails into richer product experiences
You can now add the Product Block to AMP Drag & Drop Emails, making it easier to bring personalized and product-led experiences into AMP campaigns, without writing custom AMP code.

What’s new

• Recommendations: Showcase personalized products.

• Product Picker: Add specific products or dynamic product feeds.

• Collections: Feature curated product collections.

• Merchandising Triggers: Deliver products based on your merchandising rules.

Why it matters
Create more engaging, commerce-ready AMP emails with the familiar drag-and-drop experience of UCE. With product content now available across HTML and AMP, marketers can build richer campaigns while keeping the experience simple and consistent.

Refer to the documentation here.