We are thrilled to introduce the Product Collection Block in our DIY AMP template editor, designed exclusively for Shopify customers.

This powerful feature empowers marketers to create highly interactive AMP emails, enhancing customer engagement and driving conversions. With this new addition, you can send abandoned cart and abandoned search AMP emails, enabling end users to interact with products in their cart directly within emails and proceed to checkout seamlessly.

Key Features:

• Abandoned Cart & Abandoned Search Emails: Send targeted emails to customers who abandoned their shopping carts or searches.
• Interactive Product Exploration: Allow users to view and interact with products directly within the email.
• Seamless Checkout: Enable users to proceed to checkout without leaving the email environment.

Common Use Cases:

1. Abandoned Cart Recovery: Re-engage customers who left items in their cart by showcasing the products within the email and encouraging them to complete the purchase.
2. Abandoned Search Follow-Up: Remind customers of their recent searches by displaying relevant products, increasing the likelihood of them making a purchase.
3. Flash Sales & Limited Offers: Drive urgency by displaying time-sensitive offers directly in the email, prompting immediate action from recipients.
4. Personalized Recommendations: Tailor product suggestions based on user behavior and preferences, enhancing the overall shopping experience.

Steps involved

1. Add Product Collection Block in AMP editor
2. Configure Email Preview after adding abandon event and essential payloads
3. Create and Activate Journey (Product collection enabled)
4. Activate Your Journey

Note:

• Product Collection needs to be enabled on the panel for access. Please reach out to account manager/[email protected]
• This feature is currently supported exclusively for Shopify customers.

Documentation