BIMI* is an email standard that enables brands to display certified logos for authenticated emails sent from their domains. BIMI protects against domain impersonation by enforcing strong authentication requirements. As a prerequisite, an email must pass DMARC policy (with at least quarantine or reject) authentication checks to display the brand's logo.

*Brand Indicators for Message Identification

Benefits of VMC BIMI:

• Display of registered brand logos inside user inbox strengthens brand impressions and brand recall.
• Besides enhancing brand recognition, it improves credibility and builds trust with the email subscribers.
• Users can easily distinguish the emails that come from a genuine source and those that don't. It also aids in deliverability, potentially increasing open rates and augmenting sender reputation.
• VMC BIMI enjoys widespread support from email service providers globally. Apple has recently joined the team of mailbox providers like Google, Gmail, Yahoo!, Fast mail, and more, with many others considering support in the coming year.

NOTE : For VMC, registered logo from an accepted trademark office in mandatory.

To read more about VMC, click here.

To check for Supported Mailbox Provider List, click here.

Process to add Registered Brand logo to sending domain

Place VMC BIMI request 👈