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Test Multiple Variants with A/B and Split Web Message Campaigns

Until now, Web Message campaigns were limited to running a single message variant, making it harder to compare different content and identify what works best with your audience. Now, you can create A/B and Split Web Message campaigns to test multiple message variants and compare their performance.

What’s New

  • Added support for A/B and Split campaigns for Web Messages.

  • Create multiple message variants within a single campaign.

  • Use A/B testing to identify the best-performing variant.

  • Use Split testing to distribute different variants across your audience and compare performance.

Why It Matters

  • Test different messages to identify what resonates with your audience.

  • Compare campaign performance without creating separate campaigns.

  • Optimize Web Message engagement using data-driven insights.

Important Note

  • Once this feature is enabled, templates created using the BEE Editor and Pseudo Editor will no longer be supported across all campaign types including Regular campaigns as well.

  • Only templates built with UCE or Custom HTML can be used going forward in all campaign types.

    Navigation: Engage > Campaigns > Create > Web Message. Reach out to me to get this feature enabled for your account until the feature is generally available (GA).
    Refer to the documentation to know more.