New Feature Release: Conversions API (CAPI) Integration for WhatsApp
We’re excited to announce the launch of Netcore's integration with Meta’s Conversions API (CAPI) for WhatsApp! This powerful new integration empowers businesses to track customer interactions directly within WhatsApp conversations, providing more accurate attribution, better optimization, and improved ROI. Here’s what’s new:

1. Improved Tracking with CAPI for WhatsApp
Businesses can now track events like lead submissions and purchases directly within WhatsApp conversations, bypassing the limitations of cookie-based tracking. This move to server-side tracking ensures more reliable attribution and helps businesses optimize campaigns in real time.

2. Privacy-Compliant and Real-Time Optimization
With CAPI’s server-side event tracking, businesses can comply with privacy regulations like GDPR and CCPA while optimizing ad performance based on real, privacy-compliant data.

3. Seamless Integration via Netcore Cloud
Netcore Cloud handles the heavy lifting—managing access tokens, datasets, and event data flow to Meta—making the integration process simple for businesses.

• API Access: Easily integrate our APIs to use Meta’s CAPI for better campaign performance.

• Custom Bots: Netcore can build tailored bots to capture conversion events directly from WhatsApp, even if businesses don’t have them in place yet.

Danone Use Case: Proven Results
Danone, one of our clients, has seen fantastic results by leveraging CAPI for WhatsApp:

• 13% reduction in Cost Per Lead (CPL) by minimizing duplicate and invalid leads.

• 4,042 qualified leads captured through paid ad campaigns, driving better lead quality.

• Optimized $80,000 in ad spend, with projected savings of $10,000, thanks to more accurate event tracking and targeting precision.

Additional resources can be accessed here.