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Turn Repeat Purchases into Timely Opportunities with Replenishment Trigger

Bring customers back when they are most likely to need a product again.

Replenishment Trigger helps marketers move beyond fixed post-purchase reminders by using customer purchase behavior, product catalog intelligence, and marketer-defined rules to determine when a customer is likely to be ready to reorder — and automatically activate timely, personalized Email journeys.

Key Benefits

  • Reach Customers at the Right Time: Use individual purchase patterns where sufficient customer-level behavior is available, with product hierarchy and fallback rules for customers or products with limited data.

  • Automate Repeat-Purchase Journeys: Reduce manual audience creation and the need to maintain multiple fixed-delay reorder campaigns. Replenishment automatically determines eligible customer-product combinations and passes them into Journey for communication.

  • Stay in Control: Configure replenishment periods, fallback rules, Reminder Before settings, eligibility guardrails, and manual overrides — including the ability to prioritize a business rule over customer-level behavior when required.

  • Scale Across Large Product Catalogs: Configure Replenishment at the catalog level and use Product Catalog filters in Journey to decide which products participate in each use case.

  • Create Relevant Product Experiences: Dynamically showcase the products due for replenishment in the UCE Product Block, with support for up to nine replenishment products in a single Email. Replenishment can also coexist with Recommendation, Static Product Picker, and Dynamic Product Feed blocks in the same template.

  • Avoid Stale Reminders: A new purchase of the same product resets the replenishment cycle, helping ensure customers are not reminded based on an outdated purchase window.

Turn repeat-purchase behavior into timely customer engagement — without manually deciding the right reminder window for every customer and product.

Availability

✅ IND IDC — Live
✅ EU IDC — Live
🗓️ US IDC — Scheduled for Monday, 2 November 2026

Current released channel: Email Journeys

Resources

📘 Product Documentation:
https://cedocs.netcore.ai/docs/replenishment-trigger

📗 Customer Adoption Playbook — Replenishment Trigger:
https://drive.google.com/file/d/1U4I3jAdQ2KWPGr98PUvJiHUuR2pUcFPR/view?usp=drivesdk