If you’ve ever struggled to figure out which campaign actually drove a click, you’ll feel the difference right away. With unified UTM parameter based Google Analytics tracking now live across APN, SMS, WhatsApp, In-App, and Web Messages, every link carries the same UTM tags—so your reports finally tell a clear.

Here’s what gets easier:

• UTM tracking support is now added in APN, SMS, WhatsApp, In-App, and Web Messages. It is already supported in other channels such as Email, Web push and RCS broadcast campaigns.

• Whatsapp channel node in Journey now also has UTM support.

• Email broadcast campaign now has utm_term (besides existing 4 UTM parameters).

• Set default UTM values once in Global Advanced Settings for campaigns, journeys, and on-site messages.

• Enable GA tracking from the campaign Setup page and adjust UTM values as needed.

• Summary reports will also have details of UTM parameters used in given campaign.

Refer to the documentation here for UTM in individual channels (refer to campaign setup section) : In-app, WhatsApp, Web Message, App Push, SMS