We are pleased to announce the release of WhatsApp as a channel for segmentation in our product.

This feature provides marketers and product managers with the ability to create segments based on end-user activity on a WhatsApp campaign or journey. With the ability to segment users based on delivered, read, clicked, and sent statuses, this feature provides customers with insights to minimize campaign drop-offs and maximize conversions through future campaigns and user journeys.

Key Features:

• Segment creation: Users can create segments based on WhatsApp activities such as delivered, read, clicked/not clicked, and sent/not sent.
• Segment as a trigger in the journey: Users can use WhatsApp segment as a trigger for their customer journeys.
• Payload level conditions for clicks: Users can use conditions such as browser, OS, and platform for clicks.
• Reachability and sample users of segment users: Users can view the reachability and sample users of segments they have created.
• Data consistency: The segment data is fetched from the database, which is the same data source used for campaign level data, to ensure consistency.
• NFR: The expected response time for the segment creation is 10 seconds.
• Reachability: WhatsApp is included as a channel for segment creation and segment listing.
• Error identification and handling: Users are alerted when specific campaign/node within a journey is not selected, or when there is no input in the time range fields.
• WhatsApp link tracking: Users can track WhatsApp link clicks and activities such as delivered, read, and clicked/not clicked.

We believe that this feature will greatly benefit our customers, specifically those using CPaaS that are trying to onboard on CE, by providing them with the ability to create targeted campaigns and journeys based on end-user activity on WhatsApp.

Please feel free to reach out to our support team if you have any questions or encounter any issues while using this feature.

Thank you for choosing our product.