October 14th, 2025
WhatsApp template character limits now enforced in netcore products
We’re informing you about an important update to WhatsApp message template character limits within Netcore CPaaS and Customer Engagement (CE) – WhatsApp, effective October 14, 2025.
What’s New?
To comply with Meta’s latest enforcement policies:
Utility templates
✅ New limit: 512 characters (previously 1,024)
Marketing Templates
✅ Character limit : 550 characters
✅ Emoji limit introduced: Maximum 10 emojis
Templates that exceed these limits will now be rejected during creation or may fail during delivery, returning Meta error code: 2388040.
What You Need to Do
Please take the following steps to ensure uninterrupted delivery:
Review and update all Utility/Authentication templates to fit within the 512-character limit.
Limit emojis in Marketing templates to 10 or fewer.
Avoid starting or ending templates with placeholders/Variables.
Character Limit Comparison
These limits apply to the message body only. Headers and footers are not affected.