Release Notes: WhatsApp Template Link Tracking & Personalization
Release Date: March 21, 2025

Overview: We’re excited to introduce a more efficient way to manage and track links in your WhatsApp templates. Whether you use static or dynamic links, or need full personalization, the new "Track Any Link" option ensures all your links are trackable, no matter the type.

Key Updates:

Dropdown Option Renaming:

• Static Link (No Tracking)

• Dynamic Link (No Tracking)

• Track Any Link

Track Any Link Functionality:

• You can now add a Website URL to your WhatsApp templates when you select "Track Any Link." This URL can be:

  • Personalized using CSV uploads.

  • Automatically integrated into your CPaaS campaigns for easier tracking and reporting.

Template Integration:

• The Website URL will be inherited by default when creating new templates, ensuring that every campaign or template can take advantage of personalized links.

• The CSV file now supports URLs, making it easier to upload and manage audience data for campaigns.

How This Helps You:

• With this update, you can add a website URL to your WhatsApp templates, personalize it for your audience, and track it for better performance insights. This feature gives you full control over your link management, ensuring your campaigns are accurate and trackable.

• The updated dropdown and new input field will guide you through the process, making it easier to create effective WhatsApp campaigns.

User Experience Enhancements:

• The Track Any Link option allows you to include a URL in your WhatsApp templates, which can be customized and tracked seamlessly in your CPaaS campaigns. There’s no more guesswork about whether a link is being tracked or personalized—everything is handled automatically.