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With the aid of the control group in Journey 2.0, campaign assessment has become much simpler.

A control group can be used by marketers to measure the uplift of a campaign or sequence of campaigns based on a measured KPI.

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Why is it important?

  • To stay focused on KPI’s that matter
  • For making a confident data-driven decision
  • For calculating your return on investment
  • For obtaining simultaneous reporting on both the targeted and control groups

Learn more!!!