July 3rd, 2023

Global Advanced Settings (GA tracking, Conversion Goal)

The Global Advanced Settings feature aims to simplify the process of setting up campaigns and journeys by allowing users to define global-level settings on their accounts. With this feature, users will no longer need to input these settings individually for each campaign or journey, as they will be pre-populated by default. Users have the flexibility to make minor adjustments or configure their own defaults based on their specific requirements. In this release, the focus is on Global Advanced Settings for GA tracking (UTM parameters) across all supported channels, as well as the ability to define a global conversion goal.

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Accessing Global Advanced Settings

Users can access the Global Advanced Settings by following one of the two methods:

  • Navigate to Profile > Account Configuration > Global Advanced Settings > Enable
  • Click on the provided link while setting UTM parameters during campaign or journey setup
Default Values

Upon accessing Global Advanced Settings for the first time, the following default values will be applied:

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Please note that these settings are customizable, and users are free to modify them according to their desired configuration.

Documentation