August 2nd, 2023

Introducing Google Audience 🎁

We are thrilled to announce the release of the highly anticipated Google Audience feature!

With this exciting addition, you can now effortlessly sync CE audiences with your Google Ads or Google Ad Manager Account.

Google Customer Match can provide one of the most scalable product solutions for you to make the most of your first-party data while continuing to get the performance benefits that you expect from Google.

Key Features

  • Automatic identification of Associated Ad Account and Ad Manager Account associated with your Google Account.
  • Automated periodic sync of audiences to your Google Ads Account.
  • Currently supported for syncing Emails. Support for Mobile and other attributes coming soon!
  • Automated status updates from Google regarding the audience uploaded in the CE.

How to Access

Using CE for Google Audiences comprises two steps:

  1. Authorise CE to access your Google Ad Account(s) or Google Ad Manager Account(s)
    1. Go to Settings > Integrations
    2. Sign in order to authorize Netcore to sync audiences
      Image #1
  2. Create Customer Match Audiences
    1. Go to Audiences > Google Audience
    2. Click "Create New" and fill in the details to start syncing the audience
      Image #2

Get ready to leverage the audience created in the platform to reach and re-engage with your customers across Search, Shopping tab, Gmail, YouTube and Display!

Detailed documentation