Ever wondered what’s actually happening inside your automated journeys? You set up a test, Netcore’s Journey Path Optimizer starts working its magic, and conversions start rolling in—but the "how" and "why" used to stay hidden.

Until now.

We are thrilled to introduce the latest evolution of the Journey Path Optimizer. We’ve moved beyond static numbers to give you a high-definition view of your journey’s success, fully visualized and ready for action.

A Quick Refresher:

What is Path Optimizer?

Think of the Path Optimizer as your journey’s intelligent GPS. Instead of a traditional A/B test where you manually split traffic 50/50 and hope for the best, the Path Optimizer provide real-time intelligent traffic distribution.

It automatically identifies which path (Email, SMS, WhatsApp, and so on.) is performing best and routes more users toward the winner to maximize your ROI on the fly.

What’s New?

We’ve opened the "black box" to give you Advanced Visual Analytics. Now, you can deep-dive into your data with our new interactive dashboard:

• The Unified Performance Graph: See your performance and traffic in one place! A dual-axis view showing Click/Conversion % (Line) against Impression Distribution (Bars) for up to 5 variants. Watch as Path Optimizer shifts the bars toward the winning line.

• Flexible Time Ranges: Want to see how a variant performed last Tuesday? Or how it’s trending over the last 90 days? Toggle between Day, Week, and Month views to spot seasonality and trends.

• Interactive Smart Tooltips: Hover over any data point to see a "play-by-day" breakdown of exactly how many click/conversions, and impressions each variant earned.

• Presentation-Ready Exports: Need to show your success to the leadership team? Download high-res graphs as PNG, PDF, or JPEG, or grab the raw data in a CSV with one click.

  Note: For running journeys, conversion data will be available from 04th March, 2026.

Why You’ll Love It

• Total Transparency: No more guessing. See exactly when the Path Optimizer identified a winner and shifted your traffic.

• Strategic Clarity: Identify if specific content works better on weekends vs. weekdays and apply those learnings to future campaigns.

• Audit-Ready Data: All your performance data is now retained and exportable for 180 days.

Stop traditional A/B testing today and experience the power of real-time intelligent traffic distribution with the Path Optimizer and its new, detailed performance dashboard.

Refer to documentation now!