With the introduction of split action in journey

now you can see which combination of variants works the best out of all the possibilities. This will enable you to fine-tune the details of your AB test findings by evaluating multiple items at once and implementing various variations of each element.

Why is it important?

• Improves content engagement
• Reduces bounce rates
• Increases conversion rates
• Multi-functional
• Ease of analysis
• Reduces risks
• Reduces cart abandonment
• Increases sales

Also, helps to evaluate various test scenarios, that worked well. Such as:

• Subject line
• Content/template
• Channel
• Wait time
• Schedule time
• Journey flow

Learn more about split action here: