June 7th, 2021
Raman Predictive Segments Beta
Introducing Predictive Segments
A capability that would enable you to be proactive rather than reactive in your customer engagements. Anticipate customer actions and create segments that are based on future behavior to achieve your objectives.
Raman’s Predictive Segments uses machine learning to help you:
- Learn from your data
- Achieve your objectives and improve KPIs be it campaign or others
- Improve your ROI
How does this work?
Let Raman know what you want to predict. For example say you are worried about your revenue objectives and as well as your marketing ROI - no problem Raman would be able to find you users who are likely purchasers from your contacts and create a segment for you. This segment can then be leveraged across all channels and also journeys for your communications.
Sounds easy? Believe me it is!
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