Hi there!

What if we told you that you can send birthday or anniversary campaigns by:

• Creating a segment by ANY custom date attribute, not just D.O.B
• Actual anniversary date, instead of changing it every year

Yes, you read that right!

You can now create new user segments:

1. If any Date attribute is on forthcoming "x" day - while ignoring the year
2. If any Date attribute is in the future - i.e. after "today"

What's more, you can send such campaigns via ANY channel (Not just email) - by using Journeys!

Available in both Segmentation 1.0 & Segmentation 2.0.

Learn more about this in segmentation