Segmentation - introducing 2 new features!
Hi there!
What if we told you that you can send birthday or anniversary campaigns by:
- Creating a segment by ANY custom date attribute, not just D.O.B
- Actual anniversary date, instead of changing it every year
Yes, you read that right!
You can now create new user segments:
- If any Date attribute is on forthcoming "x" day - while ignoring the year
- If any Date attribute is in the future - i.e. after "today"
What's more, you can send such campaigns via ANY channel (Not just email) - by using Journeys!
Available in both Segmentation 1.0 & Segmentation 2.0.
