March 2nd, 2026

We’re excited to introduce Retry Logic for WhatsApp messages to improve delivery reliability and minimise message failures caused by temporary issues.
With this enhancement, WhatsApp messages that fail due to transient errors (such as network disruptions or temporary unavailability) are automatically retried, increasing the likelihood of successful delivery for your critical communications.
What’s New?
Configurable retry attempts for failed WhatsApp messages
Automatic retries for transient delivery failures
Logged retry attempts for better visibility and tracking
Improved overall WhatsApp delivery success rate
Why It Matters
Reduces manual effort in handling failed messages
Increases reliability of time-sensitive communications
Minimizes missed notifications for end users
Provides better monitoring through detailed delivery logs
This update ensures that temporary delivery failures do not disrupt your customer communication workflows.
For more details, refer to the documentation.