March 10th, 2021
With the aid of the control group in Journey 2.0, campaign assessment has become much simpler.
A control group can be used by marketers to measure the uplift of a campaign or sequence of campaigns based on a measured KPI.
Why is it important?
- To stay focused on KPI’s that matter
- For making a confident data-driven decision
- For calculating your return on investment
- For obtaining simultaneous reporting on both the targeted and control groups
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