Ability to Track Unique Conversions in the Journeys

Problem Statement:
Currently, Netcore CE reports the total number of conversions within a journey without distinguishing between unique users and multiple conversions by the same user. This leads to inflated metrics, making it difficult for clients to assess the true effectiveness of their journeys. As a result, performance reports may not accurately reflect user-level impact or enable realistic ROI evaluation.

Use Case:
Introducing a unique conversion count would allow clients to measure how many distinct users successfully completed a journey. By eliminating duplicate conversions, this enhancement would offer a more accurate view of campaign performance. It is especially critical for precise attribution, and seamless integration with external analytics and CRM platforms that rely on user-level data.

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Upvoters
Status

In Review

Board
πŸ’‘

Feature Request

Date

10 months ago

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