Overview:

We are pleased to announce significant improvements to the Revenue Dashboard, aimed at enhancing data accuracy and providing a clearer picture of Netcore's contribution to your revenue.

Key Changes:

• Accurate Netcore Contribution: The Netcore contribution (New) section now exclusively reflects revenue directly attributable to your campaigns and journeys. This eliminates any ambiguity and ensures the reported revenue aligns precisely with the performance of your marketing efforts.
• Simplified Attribution: We've standardized on the last-click attribution model, offering a straightforward understanding of how campaigns and journeys influence conversions.
• Conversion Goal Alignment: Revenue is now solely attributed to campaigns and journeys where a specific conversion goal has been defined. This prevents over-attribution and delivers more actionable insights.
• Enhanced Channel Performance: We've refined the channel performance widget to focus on click-through attribution for in-apps and web messages, ensuring accuracy in measuring user engagement. Additionally, WhatsApp has been added as a new channel for comprehensive tracking.

Benefits:

• Increased Data Reliability: The Revenue Dashboard now presents a more accurate and trustworthy view of Netcore's impact on your revenue.
• Improved Decision-Making: Gain clearer insights into the effectiveness of your campaigns and journeys, enabling data-driven optimizations.
• Streamlined User Experience: We've simplified the dashboard by removing controls that are no longer relevant, creating a more focused and user-friendly interface.

Technical Details:

• Last-Click Attribution: Revenue is attributed to the last campaign or journey a user interacted with before converting.
• Conversion Goal Requirement: Only campaigns and journeys with defined conversion goals contribute to the Netcore revenue figures.
• Channel Performance Update: Click-through attribution is used for in-apps and web messages, and WhatsApp has been added as a trackable channel.

P.S. For the next sixty days, you can continue access both the new and old dashboards so you can get used to the new logic.

We believe these enhancements will empower you to make more informed decisions and maximize the value of your Netcore investment. Should you have any questions or feedback, please don't hesitate to reach out to our Helpdesk team or your Success Manager.

Here is the documentation link: