A Cohort is a group of users who share some common criteria. In Cohort Analysis, you compare these groups, observing their performance over days, weeks, or months. This enables you to observe the trends and movements that are otherwise hidden. Instead of analyzing the behaviour of the broad user base, doing it for a small group of users, over a period of time for one specific activity, feature or behaviour makes it easier to understand patterns, derive conclusions and hence formulate strategies.

Quick Highlights:

1. A fresh look and a better design.
2. The trend graph will show you user retention over the course of days, weeks, and months.
3. Watchlist - You can add a maximum of five cohorts to the watchlist in order to view the retention trend.
4. Export the graph as a PDF, PNG, or JPEG file.

Go to Insights -> Analytics -> Cohorts to get started.