Unified Multi-Channel Predictive Segmentation

We are excited to announce a major upgrade to our predictive segmentation capabilities. To provide you with a more seamless and powerful experience, we have consolidated all predictive features into a single, unified tool: Propensities in Segments.
With this release, we are sunsetting the legacy "Predictive Segments (Raman)" tool and moving toward a "One Product, One Mental Model" approach. This transformation shifts our platform from fragmented predictive "hacks" to a dependable, multi-channel growth engine.

What’s New

• Unified Propensity Surface: We have consolidated all predictive features into the Propensities in Segments tool to eliminate the confusion of overlapping legacy features.

• Multi-Channel Reach: Predictions now extend beyond Email to include Push (Web & App), SMS, WhatsApp, and RCS.

• Actionable Tiers: Raw scores are replaced with simple High, Medium, and Low likelihood tiers for immediate targeting.

• Dynamic Saved Segments: Predictive audiences are now permanent Saved Segments that dynamically refresh membership right before send-time.

  
  Improvements

• Data-Driven KPIs: The system now automatically derives personalized KPIs from your historical data, removing the need for manual 7, 14, or 28-day window selection.

• Operational Simplicity: We have fully deprecated the legacy "Predictive Segments (Raman)" tool to provide a single, streamlined workflow.
  
  Why Use It?

• Maximize ROI: Target high-cost channels like WhatsApp specifically for users in the High Likelihood to Click tier.

• Protect Reputation: Use the Low Likelihood to Open tier as a suppression list to reduce email fatigue and protect your sender reputation.

• Advanced Targeting: Combine predictive tiers with user preferences, such as High Click Likelihood + High Discount Affinity, for hyper-personalized campaigns.
  
  Important Notice: This feature is free and available for all channels until 25th June.
  
  To get started, navigate to Audience > Segments > Create New Segment and select the Predictive tab. Ensure the Propensity Model is enabled under Account Configuration > MLAI Features. For assistance, contact the Netcore Support team.