We are thrilled to announce the next evolution of our predictive engine. Following our move to a unified mental model, Phase 3 of the Propensity Revamp focuses on precision, resource efficiency, and transparent user-level insights.
This update overhauls how we identify your most loyal customers and introduces data-driven categories that adapt to your specific business cycle, moving away from "one-size-fits-all" timeframes.

What’s New

• Dynamic Repeat Buyer Categories: We have sunset the static 7, 14, and 28-day windows for Repurchase. Instead, the system now calculates Fast, Steady, and Slow categories based on your brand's unique historical buying cycles (50/30/20 split).

• Prioritizing Historical Loyalists: Our model logic now explicitly weights "Repeat Buyers" (>= 2 transactions) higher than first-time purchasers, ensuring your high-value segments are more accurate than ever.
  
  Improvements

• Optimized Compute Efficiency: By removing redundant queries for identical time windows, we’ve drastically reduced background processing load, leading to faster segment refreshes and improved platform stability.

• Stable Journey Orchestration: Because we now surface category names (Fast/Steady/Slow) instead of dynamic day ranges, your active journeys and automated workflows remain perfectly stable even as your underlying customer data evolves.

• Expanded Model Capacity: We have increased the maximum number of enabled propensity models from 5 to 10, giving you more room to experiment across different behavioral predictions.
  
  Why Use It?

• Timing is Everything: Use Fast Repeat Buyers to target customers who are ready for their next purchase based on their behavior, not an arbitrary weekly calendar.
  

  Account Configuration Notice
  To enable the new Repurchase model, the system will now automatically select all three Purchase models (7, 14, and 28 days) to ensure the engine has the full funnel context required for high-accuracy predictions.
  To get started, navigate to Account Configuration > MLAI Features to enable the upgraded models. To view the new graphs, simply open any individual User Profile.
  For more information, refer to the documentation.