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Skip Global Frequency Capping for Important In-App Campaigns

Frequency Capping already controls how often users see In-App messages. Until now, it applied to all campaigns with no option to bypass it for specific campaigns.

Now, marketers can choose which campaigns should follow the global cap and which important campaigns should skip it.

What’s New

  • Added Skip Global Frequency Capping at the campaign level.

  • By pass daily, weekly, or monthly in-app channel specific frequency capping limits for selected campaigns.

  • Available for Regular, A/B, and Split In-App campaigns.

Why It Matters

  • Ensure important or time-sensitive campaigns reach users.

  • Keep frequency capping on for regular campaigns.

  • Get more control over campaign delivery.

Prerequisites

  • Android Base SDK v3.8.5 or later

  • iOS Base SDK v3.8.3 or later

Navigation: Campaigns > In-App Messages > Create Campaign > Schedule
Learn more: Frequency Capping documentation

Enhancement