Starting May 2025, Google Chrome (on Android) has begun enforcing stricter rules around Web Push Notifications. This update aims to reduce misleading or irrelevant notifications, by flagging the notification as “Suspected Spam” which can then lead to auto-blocking of prompts and silencing of notifications from affected sites.

What’s changing?

• Chrome is monitoring for misleading messaging patterns, such as clickbait or irrelevant notifications.

• Sites flagged may see reduced opt-in rates, suppressed notification delivery, or even automatic opt-out for users.

• This update significantly affects Android users on Chrome, where Web Push is a popular engagement channel.

Full Details & Best Practices
We’ve compiled a detailed guide on how this change works and what brands should do to stay compliant: Read the full doc here