June 7th, 2024

Enhancement

RCS Clicks in CE Journeys and Segmentation

We are thrilled to announce multiple enhancements in Google RCS offerings in CE.

Key Features where RCS Clicks are now supported:

  1. Journey Trigger Event: RCS Clicked can now initiate journey triggers.
  2. "Has Done Event" Node:
    • Track and use RCS Clicked event within the "Has Done Event" node. The Has Done Event node checks if a user has completed an action before moving forward.
  3. "Wait for Event" Node:
    • Integrate RCS Clicked into the "Wait for Event" node to create dynamic delays based on user interactions.
  4. Webhook Node in Journeys: Easily connect external systems to your customer journeys with the Webhook Node.
  5. Segmentation:
    • Enhanced segmentation with RCS Clicked & Delivered metrics for more targeted audience segmentation.
  6. Journey reporting: Clicks and performance can be analyzed from journey dashboard and with summary, detailed and node-wise reports.
What's next in RCS?
  • Template Selection Dropdown: Easily select RCS templates within journey nodes using a new dropdown menu.
  • Template Preview with Personalization: Preview templates with personalized content directly within the node for improved accuracy and efficiency.

Documentation