May 20th, 2026

WhatsApp

Improvement

WhatsApp & RCS Reporting Update: Bounce Metrics Now Available

We have refined how message outcomes are reported for WhatsApp and RCS, aligning Netcore CE with industry standards. Previously, messages that could not be delivered, such as numbers that were not available on WhatsApp, were counted under Failed. This dragged down failed metrics, unrelated to the campaigns and journeys actual performance.

What is Changing

  • Made Sent a deterministic, Netcore-derived metric — no longer dependent on channel webhooks.

  • Clarified what Not Sent means and how it is reported.

  • Introduced a new Bounce metric for WhatsApp and RCS.

  • Updated the Failed % calculation to exclude bounced messages.


These changes apply uniformly across Campaigns and Journeys, across WhatsApp and RCS.

Impact Areas
You will see these changes reflected in:

  • Campaign Summary and Detailed Reports — for WhatsApp and RCS campaigns.

  • Journey Summary and Detailed Reports — for Journeys using WhatsApp and RCS nodes.

  • Campaign listing page — Bounce now appears as a reporting metric.


    Heads up: After the release, your Failed count will reduce and Failed % may shift. This is expected — the underlying performance of your campaigns & journeys hasn’t changed, only how it’s reported. For more details, refer to detailed documentation.

    PS Note - It will be released on India IDC thursday (May 21) and next week it will be on EU and US idc.