What's New

We have refined how message outcomes are reported for WhatsApp and RCS, aligning Netcore CE with industry standards. Previously, messages that could not be delivered, such as numbers that were not available on WhatsApp, were counted under Failed. This dragged down failed metrics, unrelated to the campaigns and journeys actual performance.

What is Changing

• Made Sent a deterministic, Netcore-derived metric — no longer dependent on channel webhooks.

• Clarified what Not Sent means and how it is reported.

• Introduced a new Bounce metric for WhatsApp and RCS.

• Updated the Failed % calculation to exclude bounced messages.

These changes apply uniformly across Campaigns and Journeys, across WhatsApp and RCS.

Impact Areas
You will see these changes reflected in:

• Campaign Summary and Detailed Reports — for WhatsApp and RCS campaigns.

• Journey Summary and Detailed Reports — for Journeys using WhatsApp and RCS nodes.

• Campaign listing page — Bounce now appears as a reporting metric.

  
  Heads up: After the release, your Failed count will reduce and Failed % may shift. This is expected — the underlying performance of your campaigns & journeys hasn’t changed, only how it’s reported. For more details, refer to detailed documentation.

  PS Note - It will be released on India IDC thursday (May 21) and next week it will be on EU and US idc.

Overview

Meta recently expanded Automatic Creative Optimizations (ACO) and Smart Testing for the WhatsApp Marketing Messages API. These features automatically adjust message formatting and extract titles to improve performance.

However, Meta has confirmed ongoing issues with two ACO components:

1. Text-Formatting Optimizations

Some businesses have reported that WhatsApp messages are being delivered with:

• Missing or altered spacing

• Modified text layout

• Unexpected changes in message structure

2. Tap-Target Title Extraction

In certain cases, ACO incorrectly interprets promotional phrases.
Example:
A message containing “20% better results” was altered to appear as “20% off”, leading to misleading communication.

These issues may cause unintended message variations or incorrect promotional claims.

For more details on ACO, refer to Meta’s official documentation:
https://developers.facebook.com/docs/whatsapp/marketing-messages-api-for-whatsapp/sending-messages#configure-automatic-creative-optimizations--whatsapp-business-account-level

Netcore’s Action

To prevent disruption to customer campaigns, Netcore has disabled ACO for all WhatsApp Business Accounts (WABAs) under our platform.

This includes turning off:

• Automatic Creative Optimization

• Text Optimization

• Tap-Target Title Extraction

If you continue seeing unexpected formatting or title changes in your delivered WhatsApp templates:
➡️ Please write to the Netcore Helpdesk immediately.
Our team will review your WABA configuration and escalate to Meta if required.

Meta has announced revised WhatsApp pricing and policy changes that will take effect globally from 1 January 2026. These updates impact charges across message categories and regions, and Netcore will align with the updated pricing on the same date.

What’s Changing

Marketing Messages

• France & Egypt: Lower rates

• India: Higher rates

Utility & Authentication Messages

• North America: Lower rates

These adjustments reflect Meta’s updated cost structure for different regions and message categories.

You can review the updated pricing shared by Meta here. For more details on Meta’s policy and commercial changes, please refer to the official documentation.